Looking to Increase your Blog’s Audience? Some Dos and Don’ts

Published on by J. Kelland Perry

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Hello, fellow bloggers! This little post was written just for you.

I want my blog to reach as many people as possible, and I’m sure that you’re no different. Whether your blog is personal or lifestyle, an author website or a commercial site, once your blog audience increases significantly, you may find that many opportunities will open up.

This applies to noncommercial blogs too; you will meet more people, share ideas, and learn new things. You might even get companies approaching you about sponsorship.

So how exactly do you increase your blog’s audience? Well, it’s not just about the content of your blog posts (although, of course, that helps!). To give you a helping hand, here are my chief dos and don’ts for improving your blog’s audience.

Do: Improve The Design Of Your Blog

More and more web users are browsing sites on their smartphones and other mobile devices. That means your blog needs to be designed so it can be viewed on these smaller screens. If you aren’t sure how to do that, you can always enlist the help of a web design agency.

As well as being easily viewable on a mobile screen, the site also needs to be easy to navigate. If it isn’t, users might not find what they want and could move onto a different blog. Again, you can use a design firm to help you improve the navigation on your blog.

Do: Give Readers A Chance To Engage

There should be a number of ways that your readers can interact with you on your blog. For instance, leave a comments section underneath each article that you post, where your readers can leave their thoughts and opinions. You can use this feedback to tell which topics are the most popular.

You should also leave social media buttons on each article. Then readers can engage by sharing your content onto their social media profiles, which is a great way to reach more readers. Make sure your blog posts are fun and unique so that people will feel compelled to share them.

Don’t Spam Followers

You need to publish a lot of content to your blog, however, it is important that you don’t spam your readers and followers by posting too much. Otherwise, they may end up getting frustrated and could unfollow you. You need to get the balance right when it comes to posting.

Frequency depends on what type of blog you have and what your goals are. Try and aim to publish a new blog post every other day, or as I choose to do, about twice a week. That way, you’ll be giving your followers lots of fresh, new blog posts without overwhelming them.

Don’t Forget About Social Media

Social media is extremely important in the blogging world. It is crucial that you create social media accounts for your blog and share your updates on them, and be sure to use hashtags so more people will stumble across your updates.

One of your tweets or Facebook updates may go viral, and then you will be opening up your blog to thousands of people across the world! Try to follow as many bloggers who write about the same things you do. If they follow back, you’ll be able to create a network of bloggers where you can find support.

Hey, it seems to be working for me. 🙂

Are you actively trying to grow your blog’s audience?
Any tips you’d like to share?

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16 thoughts on “Looking to Increase your Blog’s Audience? Some Dos and Don’ts”

  3. Jennifer all good tips here I am struggling to keep up with all the blogs I follow. I have a back log of posts to read. But The quickest turn off for me is someone who blogs every day, I just can’t keep up. Im learning now to just comment when I can, I cannot do it all. But there are definitely my favourite bloggers who I will always try to read and comment like you.

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    1. Thank you, Kath. Your posts are a must-read for me as well.
      We can only allot a finite amount of time for blog reading and commenting, so don’t be too hard on yourself; I know the feeling. And I certainly know what you mean about trying to keep up with bloggers who post every day.

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  4. Great tips… I´d add “make sure to like & comment” (at least in certain blogs: the ones you truly like)…
    You are so right as to Social Media… I put lots of Bloggers in a List… That´s quite useful. You can also use different list as categories… Keeping things tidy and in order helps mainly cause it is hard to cope with blogs, if you follow many. Sending best wishes. Aquileana

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    1. There is a balance, and it depends on the type of blog you have and what you believe your followers want. A photography blog, for instance, could blog a new photo every day and not lose followers. A blog like yours is better for frequent posts too, I would think. 😊

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